Narrative-led creative campaigns that connect brands, communities, and shared values through Vermont’s cultural identity. A new approach to brand storytelling that honors local heritage, rural culture, economic realities, and community belonging.
We design narrative-driven brand campaigns that center community stories, lived experience, and Vermont cultural identity.
Our work blends:
We bridge the gap between brand vision and community reality.
1. Listening & Local Insight
We begin with community voices, local workers, cultural context, and Vermont identity research.
2. Narrative Mapping
We identify themes, tensions, values, and opportunities that shape public perception and brand storytelling.
3. Creative Direction
We develop a visual + narrative identity anchored in heritage, equity, and real human experience.
4. Campaign Production
Photography, video, text storytelling, editorial assets, and digital content.
5. Community Activation
Workshops, local collaborations, small-business tie-ins, or heritage-based rollouts (if applicable).
6. Measurement & Legacy
We track social impact, sentiment, and community resonance — not just marketing metrics.
We work with Vermont and New England brands committed to heritage, quality, and community storytelling, including producers in:
heritage and local identity
community involvement
accessible storytelling
affordability narratives
high-integrity branding
meaningful social impact
Vermont cultural roots
rural economic representation
Led by a Vermont Commissioner and community advocate, our work centers human experience, economic realities, and equity-driven narratives that matter to real people, not just markets.
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